Playful ‘ImagineFrance’ Series Brings Contemporary Approach to Historical Sites
Maia Flore’s ‘ImagineFrance’ series takes its audience on a fantastical tour of 25 famous sites in France, from the gardens of Versailles in the north to the Pont du Gard in the south. Featuring Flore and her partner, artist Jeremy Joseph, as models, the pair traveled throughout France to capture whimsical, modern relationships to historical cities and monuments.
Commissioned by Autout France and Institut Français, and arranged by her agency, Agence VU, Flore’s ‘ImagineFrance’ series is the product of a summer spent visiting monuments “with a contemporary point of view.” Flore and Joseph spent two and a half months visiting and photographing 25 different sites in France, traveling a total of 5, 600 kilometers.
Published in its entirety on RendezvousEnFrance.com, each image in the series is accompanied by a caption written by independent art critic Martine Ravache, highlighting the history of each site.
Flore says the project was a mix of discovery and storytelling, as the couple explored largely free from restrictions; “we discovered new cities and monuments and we had to create our own stories about them. We spent time in museums that were empty! We enjoyed having an entire castle to ourselves staring at 7am to see the sun come up…”
‘ImagineFrance’ is currently showing at Emmanuel Fremin Gallery in New York in an exhibition running from May 8 to May 24. You can find more of Flore’s work on her website. Joseph also created several short films, in collaboration with Flore, for the series. These can be found on his website.
All images used with permission.